If you’ve ever tried picking a Shopify theme, you know the feeling. You look at one theme and think, “Wow, this is perfect.” But then you click on another one and it looks even better. Then you start reading reviews about speed, features, and conversion rate optimization, and suddenly you’re 30 tabs deep and completely overwhelmed. That was me. So …

I’m going to share a technique that probably 99% of ecommerce businesses don’t use. It’s called an evergreen newsletter on a loop. What does that mean?An evergreen newsletter on a loop is a pre-written email sequence that automatically moves new subscribers through your best content, offers, and stories.Instead of coming up with new emails every week, you build a high-converting …